MARKETING BASICS: POSITIONING YOUR AGRITOURISM OPERATION FOR SUCCESS

Part 3 of the East Coast Agritourism Webinar Series

MARCH 16, 2010
12-1 PM AND AGAIN FROM 7-8 PM

This free webinar focuses on the principles of sound marketing that will be necessary for the successful positioning of your operation within targeted markets, and customer attraction. Specific topics will include an overview of the fundamentals of marketing (the “Four Ps”: product, price, placement and promotion), the development of a marketing plan, and available promotional resources for agritourism. Dr. Brian Schilling is an Assistant Professor and Extension Specialist and Associate Director of the Food Policy Institute at Rutgers, the State University of New Jersey.

INSTRUCTIONS
First time users please join the session 15 minutes early to become familiar with the webinar interface. This Webinar will use Elluminate. If you have not yet participated in an Elluminate webinar then please go to www.elluminate.com/support for assistance setting up your computer. Do this at least 24 hours in advance of a live webinar in case you have any problems that need to be resolved. If you have any hardware or software issues you can call Elluminate Support at 1-866-388-8674, option 2. You will be prompted to download some software which may take anywhere from 2-20 minutes depending upon your Internet connection speed. The steps you will complete are as follows: 1) Click on the appropriate link for the webinar. 2) Check that you have java installed. If you do not, the screen will tell you how to download the latest version of java. 3) Make sure your speakers and/or microphone are set up correctly. You will need to enter the "configuration room" in order to test your audio setup. 4) Listen to the "recorded introduction" to get an overview of how to use Elluminate as a participant. This takes about 5-10 minutes to complete. Go to: http://www.ncsu.edu/tourismextension/ links to other webinars in the series. For questions before the webinar e-mail the moderator, Stephen Komar skomar@njaes.rutgers.edu

12:00 – 1:00 http://tinyurl.com/12-1Marketing101

7:00 – 8:00 http://tinyurl.com/7-8Marketing101

Printable flyer

Agritourism - Is it right for me? - A free webinar

Accessing your resources webinar "Is Agritourism Right for Your Farm?" Part 2 of the East Coast Webinar Series will be offered on March 9, 2010 from 12-1 or 7-8pm by Tourism Extension, NCSU Parks, Recreation and Tourism Management, Rutgers New Jersey Agricultural Experiment Station and NC Cooperative Extension.


The agritourism industry has grown substantially in recent years. Conducting agritourism activities on your farm can be a viable way to diversify your farm and provide additional income for your operation. Although agritourism activities may be a potential way to increase farm viability and income, the risks and added responsibilities associated with these activities are not well-suited to every farm or farmer. This webinar will help you assess your farming operation and help you decide if an agritourism operation is right for you. The instructor will be Stephen Komar, Agricultural Agent, forRutgers Cooperative Extension of Sussex County, NJ.

March 9, 2010
12:00 – 1:00 - http://tinyurl.com/12-1RightForMe
or
7:00 – 8:00 - http://tinyurl.com/7-8RightForMe

Free of Charge

AGRITOURISMInstructions:
This webinar will use Elluminate. You can go to www.elluminate.com/support for assistance setting up your computer. If you have any hardware or software issues you can call Elluminate support at 1-866-388-8674, option 2. The steps you will complete are as follows: 1) Click on the appropriate link above. 2) Check that you have java installed. If you do not, the screen will tell you how to download the latest version of java. 3) Make sure your speakers and/or microphone are set up correctly. You will need to enter the "configuration room" in order to test your audio setup. 4) Listen to the "recorded introduction" to get an overview of how to use Elluminate as a participant. This takes about 5-10 minutes to complete. For questions on the seminar, e-mail the moderator, Jenny Carleo Carleo@njaes.rutgers.edu

For links to other webinars in the East Coast Agritourism Webinar Series go to:
http://www.ncsu.edu/tourismextension

The December, 2009 The County Agent is posted

The December, 2009 issue of The County Agent is available online at: http://www.nacaa.com/countyagent/2009-12.pdf

This issue has information about the 2010 Professional Improvement and Awards Programs and the Committee Directory.

2010 Public Issues Leadership Development Conference

Presents the 2010 Public Issues Leadership Development Conference
April 26 – 28, 2010
Key Bridge Marriott
Arlington, Virginia

The 2010 Public Issues Leadership Development Conference (PILD) is designed to keep Extension professionals abreast of changing public issues that impact our communities and affect Extension programming. Open to Extension educators, Directors and Administrators, Specialists and State Volunteer Delegates, PILD provides the unique opportunity for participants to hear nationally recognized speakers, participate in relevant breakout sessions, network with peers from throughout the United States and connect with others who work in our National Capitol.

The early bird deadline for the PILD Conference is March 1

For more information on the PILD Conference and to register online, please visit: http://www.jcep.org/pild.htm

JCEP also sponsors a panel presentation during the PILD Conference. Selected presenters will receive a waiver of their 2010 PILD registration fee. Deadline for submitting proposals is 5:00 pm, February 15, 2010. For more information, please visit the JCEP Web site listed above.

Southern Region Newsletter

The October, 2009 issue of the Southern Region Newsletter is available at: http://nacaa.com/ecountyagent/SRnews_fall2009.pdf

In this issue:

• NACAA AM/PIC in Portland, Oregon
• From the Southern Region
• Certification and Member Change
• Website Needs
• Early Career Development Committee
• President Phil's Perspective
• State Meeting Schedule
• 2009 NACAA Communications Awards - Southern Region Winners
• 2009 NACAA Southern Region DSA & AA Recipients
• NACAA AM/PIC Dates
• and more...

Create a Winning Poster

The professional Excellence Committee held an Elluminate session Tuesday July 7th. The recording is at:
http://slms.delta.ncsu.edu/play_recording.html?recordingId=1245439433118_1246980100709

This training was provided for advanced presenters and was conducted by Betsy Greene, one of last years national winners Henry Dorough, and Gary Zoubek, Professional Excellence Committee National Chair.

Information was provided about developing posters, how to prepare them, the scoring guide we've developed along with a Question & Answer session. Betsy has also made a video "Beginning Poster Building" that highlights the basics of preparing posters using PowerPoint.

If you want to test to make sure you have the required software, go to: http://www.elluminate.com/support - or contact John Dorner.

Poster requirements can be found at: http://www.nacaa.com/awards/2009_forms/poster_requirements.pdf This plus the judging criteria are available from the awards page at: http://www.nacaa.com/awards/

If you want to see some of last years posters they can be viewed at: http://www.nacaa.com/ampic/2008/posters.html

In Portland, poster will need to be setup on Sunday Sept. 20th between 1:00 p.m. and 6:00 p.m. We'll be judging them on the 21st!

Early Career Development on Facebook!

The Early Career Development Committee has established a discussion group on Facebook. You are invited to join the "NACAA - Early Career Development Group".

Our goal is to use Facebook to facilitate discussion and interaction of NACAA members, particularly those with 5 years or less experience in Cooperative Extension, on relevant topics related to their careers, daily work, and programming. We also will post upcoming events such as the Annual Meeting/Professional Improvement Conference's educational sessions, business meetings, etc. All are invited to join regardless of career stage.

To see more details and confirm this group invitation, click on the following link: www.facebook.com/p.php?i=1035534726&k=R5ATPY64S44M5BD1QB64Y4SRSRG

If you are new to Facebook, you can register at http://www.facebook.com/ or click on the “Sign Up” button when you connect to the group’s page. It's free and anyone can join.

In addition, you can always check out our wiki on the NACAA web site http://nacaa.pbworks.com/Early+Career+Development+Committee for more information about our committee – regional and state contacts,the committee's goals and objectives, and educational materials and opportunities you can participate in.

NACAA Early Career Development Committee
Daniel Kluchinski, Chair
kluchinski@njaes.rutgers.edu