Thursday, June 26, 2014

Ag Issues & Public Relations - Building Trust with the Public When We Discuss the Food We All Eat - Links to Presentation

Below are link to the slideset and video recording of the presentation that Terry Fleck gave for the NACAA membership 


Comments on the program
I think that Terry did an extremely good job of dissecting the needs and wants of the American consumer.  Extension serves as a very important link by not only providing a science-based information to the consumer but also by teaching our farmers how they are perceived, how they can change perceptions and how both us and farm clientele can personalize american agriculture for our neighbors and non-farm clientele.

As an example, one of our local farm groups put out signs in the wheat fields earlier this month with their logo and the statement "Tomorrow's Bread."  After listening to Terry, I realize that we should have stated something like "My wheat, Our bread."  Price would have been the same but it would have conveyed 3 messages instead on 1.  Thursday I will suggest at out meeting that we change the sign.

Friday, June 6, 2014

June 20, 2014 Webinar - Ag Issues & Public Relations - Building Trust with the Public When We Discuss the Food We All Eat

Do you really know why people select what they eat?  How do we play a role in the explaining the science and systems of our modern food supply?  The Ag Issues & Public Relations Committee is excited to announce a webinar opportunity for the NACAA Membership.  Terry Fleck, Executive Director of the Center for Food Integrity, will be discussing with our membership their 2013 Consumer Trust Report (available at The Center for Food Integrity is non-profit organization dedicated to “equipping people in today’s food system with the skills and messages they need to effectively communicate with consumers on issues of concern. ”  Please join us on June 20, 1-3PM EST as Terry works through some interesting insights as to how we can better communicate and build trust with public when we discuss the food we all eat.

 1.  Please join my meeting, Friday, June 20, 2014 at 12:00 PM Central Daylight Time.
2.  Use your microphone and speakers (VoIP) - a headset is recommended.  Or, call in using your telephone.
 United States: +1 (626) 521-0017
United States (toll-free): 1 877 309 2070
 Access Code: 471-031-862
Audio PIN: Shown after joining the meeting
Meeting ID: 471-031-862
Scott Gabbard
Ag & Natural Resources Educator
Purdue Extension - Shelby County
1600 E State Road 44, Suite C
Shelbyville, IN 46176