Thursday, June 26, 2014
Ag Issues & Public Relations - Building Trust with the Public When We Discuss the Food We All Eat - Links to Presentation
Below are link to the slideset and video recording of the presentation that Terry Fleck gave for the NACAA membership
Comments on the program
I think that Terry did an extremely good job of dissecting the needs and wants of the American consumer. Extension serves as a very important link by not only providing a science-based information to the consumer but also by teaching our farmers how they are perceived, how they can change perceptions and how both us and farm clientele can personalize american agriculture for our neighbors and non-farm clientele.
As an example, one of our local farm groups put out signs in the wheat fields earlier this month with their logo and the statement "Tomorrow's Bread." After listening to Terry, I realize that we should have stated something like "My wheat, Our bread." Price would have been the same but it would have conveyed 3 messages instead on 1. Thursday I will suggest at out meeting that we change the sign.